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Waiting for Crisis Before Taking Action

Writer's picture: Clarify Thy Uniqueness LtdClarify Thy Uniqueness Ltd

It is common to observe that people resist change until they experience a crisis. This shows how difficult it can be for individuals and even entire societies to embrace new ideas or change deeply ingrained habits and systems. Many psychological and sociological factors explain why this exists:


1. Fear of the Unknown


Change often involves stepping out of one’s comfort zone. Many people are naturally resistant to uncertainty. The discomfort that comes with not knowing what the future holds can outweigh the potential benefits of change. People prefer the predictability of the status quo, even if it isn’t ideal, because it’s familiar and feels safer.


2. Comfort with Familiarity


Routine provides a sense of stability and control. Even when current practices or situations are suboptimal, the familiarity of them can feel more comfortable than the perceived disruption that change may bring. As a result, people may cling to old habits and patterns, even if they are aware that something needs to change.


3. Psychological Stagnation


Changing established behaviours or mindsets requires cognitive and emotional effort. People are often motivated to avoid using this energy unless absolutely necessary. This phenomenon is known as status quo bias—a cognitive bias that favours current circumstances over potential alternatives, even when the latter may be more beneficial.


4. Cultural and Social Norms


Many cultural and familial practices are deeply embedded in a person’s identity. To challenge or change these practices often feels like a threat to one’s sense of self or belonging. People may resist change to avoid social disapproval or the risk of alienating themselves from a community that holds certain traditions dear.


5. Need for a Triggering Event


For many people, a clear and immediate crisis acts as a “wake-up call.” Until that point, the negative effects of the status quo may feel abstract or distant. A crisis brings these issues into sharp focus, making the consequences of not changing much more apparent and urgent. This often pushes people to act in ways they previously avoided.


6. Emotional and Cognitive Overload


Change often involves complexity, and when people are overwhelmed by daily life or personal challenges, they may lack the energy to engage in reflective thinking or consider long-term benefits of change. A crisis, however, creates a forced moment of clarity, where the pressure to change becomes a matter of survival or emotional necessity.


7. Resistance to Loss


Change often involves a perceived loss—whether it’s the loss of control, security, or something familiar and comfortable. People may resist change because they fear that they will have to give up something valuable in the process. The pain of potential loss outweighs the hypothetical gains until a crisis reveals that staying the same could result in even greater harm or loss.


8. Habitual Thinking


Human brains are wired for habit, and habits—whether good or bad—are hard to break. The energy of habitual thinking and behaviour makes it difficult to consider alternative ways of doing things unless there is a clear and present reason to do so. A crisis often provides this external jolt, pushing people to reassess their approach.


9. Social Pressure and Conformity


People often resist change because of social proof—the tendency to conform to the behaviours of others. If a person’s social circle, community, or family adheres to certain norms or traditions, that external pressure can keep them from exploring alternatives. It’s only when the prevailing norms are challenged by a crisis that individuals may feel justified in questioning or altering their behaviour.


10. Cognitive Dissonance


When individuals are confronted with information or circumstances that contradict their existing beliefs or behaviours, it creates cognitive dissonance—a mental discomfort that people naturally want to resolve. Until a crisis forces them to confront the mismatch between their actions and the reality of the situation, people will often avoid the uncomfortable dissonance by resisting change, even if they intellectually know it might be beneficial.


11. Perceived Lack of Control


People often resist change because it feels like they are losing control over their lives. A crisis, however, can change that dynamic—forcing individuals to confront the reality that they have lost control or are at risk of losing it altogether unless they make adjustments. The urgency of the crisis makes change feel more like an opportunity to regain control, rather than something that requires giving up control.


In conclusion, a crisis serves as a powerful catalyst for change because it forces people to confront the gap between where they are and where they need to be. It disrupts the status quo and makes the consequences of inaction much more immediate and clear. In this way, crisis often accelerates the very change that people have resisted, providing a stark realisation that change may be the only option for survival, growth, or emotional wellbeing.



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