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Why Social Norms & Expectations Exist?

Social norms and expectations serve several important functions within a society. These unwritten rules and standards contribute to the overall stability, cohesion, and functioning of social groups. Here are some key reasons why social norms exist:

Social Order and Stability

Social norms provide a framework for maintaining order and stability within a society. They establish common ground for acceptable behaviour, reducing chaos and unpredictability. When individuals adhere to shared norms, it helps create a sense of order and coherence in social interactions.

Cooperation and Coordination

Norms facilitate cooperation and coordination among individuals. By following common rules and expectations, people can work together more effectively. For example, traffic rules enable smooth traffic flow, and workplace norms help teams collaborate toward common goals.

Cultural Identity

Social norms are closely tied to cultural identity. They reflect the values, beliefs, and traditions of a particular culture. Norms help define the boundaries of a community and contribute to the preservation of cultural heritage.


Social norms play a crucial role in the socialisation process, shaping the behaviour of individuals from a young age. Through socialisation, individuals learn the expected norms and values of their society, enabling them to integrate into the community.

Predictability and Trust

Social norms create predictability in social interactions. When individuals know what to expect from others based on shared norms, it builds trust. Trust is essential for the functioning of relationships, communities, and societal institutions.

Conflict Resolution

Norms provide guidelines for resolving conflicts and disagreements. When conflicts arise, individuals can refer to shared norms to find common ground and acceptable solutions. This helps prevent the escalation of disputes and promotes social harmony.

Efficient Communication

Social norms contribute to efficient communication by establishing shared meanings and expectations. They help individuals interpret social cues, understand implied messages, and navigate social situations effectively.

Maintaining Social Identity

Norms help individuals define their social identity within a group. By adhering to group norms, individuals signal their affiliation and commitment to shared values, reinforcing a sense of belonging.

Social Control

Social norms act as a form of social control, influencing behaviour by setting standards for what is considered acceptable or unacceptable. Deviating from norms may lead to social sanctions, reinforcing conformity.

Adaptation to Environmental Changes

Social norms can evolve to adapt to changes in the environment, technology, or societal values. This adaptability allows societies to address new challenges and opportunities over time.

While social norms serve these functions, it is important to recognise that not all norms are positive or beneficial. Some norms may perpetuate inequality, discrimination, or exclusion. Societal progress often involves critically examining and challenging norms that hinder individual wellbeing or hinder social justice.

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